We get people talking, and talking positively.
We help brands get noticed and be remembered. We are a mix of traditional PR, social media, analyst relations, influencer marketing and content marketing—but above all, we are real and approachable with everyone we interact with. It's not rocket science; it's human science.
We collaborate with businesses who are ramping up public relations efforts for their brand. Maybe you’ve had a PR firm in the past that didn’t work out. Or, maybe you’re just starting to dabble in PR for the first time. Or, perhaps you’ve been looking for a trusted PR partner but don’t have the time or resources to commit to an in-house PR person or team. That’s when VOS Communications steps in.
About Melody Chalaban
Founder / President
With 17 years in public relations, Melody has helped numerous brands get their names out there. From consumer to B2B, from hardware to software, from large corporations to mom-and-pop shops, her clients’ missions were the same: get us noticed and get us remembered.
Having come from the corporate side, she knows what the client needs because she’s been the client. She understands how a successful partnership works and what you need to report to your executives.
Melody has honed her strategic, creative and collaborative communications skills at big brands such as Belkin and Sage. She started VOS Communications to be that easy go-to PR partner for you. Melody offers personal service; she'll be by your side from day 1.
What we do
We believe in strategic, integrated marketing programs that incorporate 3 types of media to amplify your brand: earned media, paid media and owned media. Ideally, a campaign works best with elements of all 3, but VOS Communications can identify an effective mix that will fit best with your PR objectives and budget.
This is the coverage your brand receives from 3rd parties, like media, bloggers or retweets. Through PR, earned media helps you create, build and maintain your reputation; increase organic leads and web traffic; provide 3rd party credibility; and establish your brand and executives as thought leaders. Services include:
- Media relations and blogger outreach
- Analyst relations
- Thought leadership positioning
- Media training
- Event and trade show support
Content is king. This is what you create and publish on a channel you own, so you get to tell the story. It’s your website, social media accounts, blog, email communications. Owned media is great for communicating directly with your customers on your terms. Services include:
- Social media strategy and execution
- Content marketing
- Bylined article creation and placement
- Market research survey implementation
- Blog management
Paid media is any promotional activities that you pay for, such as ads, sponsored blogs or Instagram posts. It's evolved beyond traditional advertising and, in a PR program, can be a powerful and affordable way to control and deliver your messages. Partnering with influencers can be an effective supplement to PR efforts, helping to diversify your audience reach. Services include:
- Influencer marketing
- Sponsored content
- Social media advertising
*graphics designed by Vectors Market from Flaticon
melody at voscommunications dot com